While cloud computing continues to be adopted in its various forms, it
is also constantly adapting to the changing needs of businesses and
providers. While organisations search for a long-term strategy to
combine their internal system with the cloud, providers continue to
offer greater benefits, such as big data analytics and application
services, lowering the playing field for small businesses.
The rise of the hybrid cloud
As cloud computing has gone mainstream, it seems businesses have had a
hard time choosing just one cloud service to stick to. In fact, a
report by Virtustream found that most businesses employ multiple cloud
providers to meet different demands, including a mix of public and
private IaaS clouds. This amount of cloud sprawl has led to concerns
about whether businesses can track their resources and spending
effectively and maintain expertise on every cloud they are using. While
it seems that companies won’t be scaling down to just one option anytime
soon, an increased adoption of a hybrid cloud that simplifies the
public and private cloud mix through a single provider is quickly
becoming a popular business solution.
Big data analytics
Big data may be competing with cloud computing for the tech news
headlines, but many providers and businesses are now starting to see the
value in combining the two.
Big data as a service
seems like one of the most practical options for big data analytics, as
it is scalable and within the reach of any organisation, no matter its
size or resources. These cloud providers are also overcoming the
technical barrier by transforming Hadoop from an open source platform to
an enterprise-ready service, all without the need for a data
scientist.
SMB application protection
It has long been touted that cloud computing provides a huge
advantage to small and medium-sized businesses, and cloud providers are
still finding new ways to help lower the playing field. While most small
businesses can’t afford an entire application testing program or
expensive tools to check safety internally, cloud application protection
is making it possible to do just that. This technology allows companies
to scan source code on their web applications for any changes in order
to detect potential cyber attacks and since it is on the cloud, it is
available on demand.
Emphasis on performance
While security and loss of control were the primary concerns of IT
managers when the cloud first landed, it seems the main emphasis is now
on cloud performance. Businesses want to know that the service will be
reliable and perform up to the capacity they need without failing during
critical periods. At the same time, since the cloud is now a tried and
tested technology, organisations are increasingly trusting it with
sensitive applications.
Gamification
Gamification has been on the rise among marketing professionals for
several years. In 2012, Gartner predicted that by 2014, 70 per cent of
Fortune 2000 companies would have at least one
cloud-based application that uses game theory,
and so far gamification has continued to gain in popularity. With so
many benefits, from increased consumer participation to increased access
to behaviour analytics, companies are taking notice of what games can
do for their brand.
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